 Introduction
Many coaches have a free or subscription-fee based ezine. One way to make
revenue with your ezine is by selling ad space.
There are 4 types of ad
space. The first, and cheapest, are classified ads that usually appear at the
bottom of the ezine. The second is a top sponsor ad, which occurs before the
content of your ezine. The third is a middle sponsor ad, which occurs halfway
through your ezine. And the fourth, and most expensive, is a solo mailing in
which only the ad is mailed to your ezine subscribers separate from the ezine.
The cost of ad space is usually based on the number of subscribers. It's best
if the product or service being advertised is of interest to your subscribers.
Real World Example
Shadow! Nightwing: 2 Minute Extreme Success Journal
www.thelawofattraction.com
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 Hello. I'm Shadow!
Nightwing. I'm the director of coaching and training at the
The Law of Attraction. I'm a Certified Hypnotherapist, a
Master Practitioner of NLP and a Certified Personal Coach. I've developed
manifesting and attraction techniques to help my clients truly get what they
want from life and also to avoid what they don't want.
 I started the
Institute about 2 years ago seeing there was a great gap in information about
manifesting and attraction. Prior to opening my web site, I gathered all the
information on manifesting I could find. Then I took all I knew and street
tested it to see what worked and what didn't. What ever I share with my
clients or web site visitors I always test on myself before hand to be sure
that it's successful and repeatable. I don't deal with theory here, only what
works!
When my web site
opened, I also began publishing my ezine which is now called the
2 Minute Extreme Success Journal. It's in HTML format which I believe
draws more subscribers than plain text. My main focus was to write success
oriented articles geared towards a person's inner belief systems. My
subscriber base is over 6000. Getting such a
large subscriber base and keeping them is challenging. To do that, I offer
freebies in nearly every issues. Most recently, I did a 2 day only sale
featuring downloadable products. And to add fuel to the buying fire, all
products were 50% off! I got a good response. I think the words 'sale' and
'50% off' gets people's attention. It does me. At the very least I'll get more
web traffic. And at the most, many more sales. The key to
successful advertising in your ezine is to not always make it all about you.
People are taking their time to read your ezine and are hopefully finding
value in it. Give your readers value and toss in freebies every now and then.
I know when I read ezines and the author only talks about their products or
services, it turns me off and the delete key on. But when they give value on a
consistent basis and maybe a goodie or two, then they gain my trust and most
likely my business.
Suggestions
Related to Carrying Ads in Your Ezine
Build your list of
subscribers. The more subscribers, the higher the price you can charge.
Determine criteria
for what types of products and services you will accept ezine ads for.
Determine how many
ads you will run per issue. If it's too cluttered, your subscribers may become
frustrated and the advertisers will likely get lacklustre results.
Related resources
Reasons to publish
an ezine, Full Practice ecourse at
www.coachville.com/fullpractice/x66whyezines.html
How to publish an
HTML ezine:
instructions
Managing and
broadcasting an ezine or ecourse:
Passive Revenue course.
All services are from CoachVille.com.
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Shadow!
Nightwing's
